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Patents, brands & pop culture
Founder of the greatest band of all time, icon of the peace movement, global brand: John Winston Lennon is one of the most famous personalities of the 20th century. And he is one of the most successful composers in pop history: in the United States alone, he topped the charts 25 times.
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He was probably the most influential guitarist of all times: Jimi Hendrix. Nobody played the electric guitar as innovative and revolutionary as he did. That's why Hendrix is still regularly voted the best guitarist of all times in various polls.
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More than 50 years ago the biggest band of all times broke up: The Beatles. The end of the commercially most successful and artistically most influential rock band ever came rather quietly, but the ensuing legal disputes lasted für decades.
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The most monumental misjudgement in the history of music: in 1962, a manager refused to sign a young band called ‘The Beatles’ on the grounds that guitar bands were ‘on the way out’. The heyday of guitar bands was only just beginning. And the electric guitar is still here.
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He was one of the world's most famous musicians: Bob Marley, born on 6 February 1945 in Jamaica. More than 40 years after his untimely death, he is still one of the biggest pop stars on the planet. And he is one of the dead musicians with whom the most money is made.
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Born in 1989, the artist is considered one of the most successful singers of our time. Swift's fans have allegedly triggered earthquakes, the economy is experiencing "Swift effects" and the singer is now worth billions. Swift owes this not least to a clever property rights strategy.
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Paul McCartney is - it is just that simple - the greatest musical genius of the pop age. We have a look at the Beatle, his bass and his brands and patents.
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Strictly speaking, she would be a woman on the verge of retirement. But Barbie does not age, because she is a doll turned dream that was presented at the American Toy Fair in New York City on March 9, 1959.
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Arnold Schwarzenegger can look back on a fairytale life story, a story of the rise of an ambitious lad from the Styrian province to a world star. Few people embody the proverbial "American dream" like he does.
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Freddie Mercury is considered one of the greatest rock singers of all time. Brian May is a much-admired guitarist. But the two rock stars have quite a few other talents. We have a look at the versatile band Queen and the IP Rights around it.
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The self-destructive poet, who was found dead on 3 July 1971, shaped the "Doors" as a singer and songwriter, one of the most influential bands of their time and also one of the first to work with a fixed logo, which was later protected as a word-picture trademark.
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He boldly went where no man had gone before: Captain Kirk of the starship „Enterprise".
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Arguably the most influential songwriter of all time - Mr. Bob Dylan. He began as an traditional American folk singer, then wrote hundreds of songs, many of which are now among the best known in the world. Above all, he created lyrics of a unique poetic quality that earned him the Nobel Prize for Literature.
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Last updated: 11 February 2026
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