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Brands with history

Ludwig II of Bavaria
The fairytale king of trade marks

King Ludwig II wanted to remain an "eternal enigma" - and he succeeded. His secrets and above all his castles, which today are among Bavaria's biggest tourist attractions, make the "Kini" immortal. That is why his name is part of many trade marks.

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Coco Chanel
The designer of the century

On January 10, 1971, the world's most influential fashion designer died in Paris: Gabrielle "Coco" Chanel. Her life story is as exciting as her professional success is breathtaking. In the "Time" magazine list of the 100 most influential people of the 20th century, she is the only designer represented.

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„Sendung mit der Maus“
Googly-eyed inspirer

Possibly no one in this country has done as much for research and science as the Maus. She has awakened curiosity in whole generations to find out what lies behind things. For half a century, the programme has stirred up a thirst for knowledge in children.

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Napoleon
Emperor of trade marks

Napoleon is one of the most famous figures in world history. No wonder that his name, which really is familiar to each and everyone, is used for numerous trade marks. With 174 registrations, "Napoleon" in DPMAregister clearly beats even his role model "Caesar", who "only" appears in 106 trade mark registrations.

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Papierakte "Perkeo"

First registered trade DE mark
Germany's number 1 brand "Perkeo"

It took just 16 days from the filing of the application to the registration of the German trademark number 1 "Perkeo": on October 1, 1894, the "Law for the Protection of the Description of Goods" or "Warenbezeichnungsgesetz" for short came into force, which for the first time also protected word marks and equipment.

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Farina Firmenschild von 1868

World's oldest perfume manufacturer
Three centuries of fighting imitators

One of the oldest German companies celebrates its anniversary: For more than three centuries, the company "Johann Maria Farina gegenüber dem Jülichs-Platz GmbH" has been in existence in Cologne. And for almost as long the world's oldest perfume factory still in existence has been fighting against counterfeiters, imitators and product pirates.

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Joseph Mohr´s autograph

Silent Night, Holy Night
The song, its history and the trade marks

It is referred to as the “eternal song”: “Silent Night, Holy Night” (Stille Nacht, Heilige Nacht), probably the most famous Christmas song in the world. The song is sung all over the world in the most diverse languages and dialects. It is assumed that there are up to 300 translations.

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Last updated: 3 December 2021